Created as a playground for new forms of human/machine interactions, VRTX Labs experiments and develops consumer-facing Virtual Reality (VR) applications for corporate clients as installations that are presented in trading shows or waiting rooms of company headquarters.
Since 2017 VRTX Labs focuses on the use of Augmented Reality (AR) for mobile platforms (iOS/Android) that allow its customers to mix the real and the digital world for indoor navigation (trade fairs or parks), placement of objects with real dimensions (furniture placement) and the display of additional complementary information about the user's surrounding (museums, retail experiences, corporate headquarters).
Founded: February 2016
Category: Virtual Reality (VR), Augmented Reality (AR), Big Data Visualisation, Indoor Navigation, Geolocation
Key People: Jens Thiemann, Christian Lutz-Weicken